Wendy’s signature mascot — the picture of a younger lady along with her signature vibrant crimson hair and freckled face — is iconic and immediately recognizable.
However just lately, throughout social media in Canada, the beloved burger joint has modified its brand to provide Wendy a startling new look — grey hair.
The brand new brand was first observed on Wendy’s Twitter account the place the corporate Tweeted out a photograph of the picture earlier than altering the account avatar to match, alongside the hashtag #LisaLaFlamme.
— Wendy’s (@WendysCanada) August 25, 2022
The change was made in help of Canadian information anchor Lisa LaFlamme, who labored at Canada’s Bell Media for 30 years (an on-camera anchor for 11) earlier than she was informed her contract wouldn’t be renewed at that her longstanding run with the corporate could be ending.
LaFlamme revealed the news on Twitter in a two-minute lengthy video the place she lamented in regards to the firm’s resolution, saying that she was “blindsided” and clarified that she was leaving her employer “in a fashion that is not my alternative.”
Rumors had swirled that the reasoning behind LaFlamme’s departure was as a result of amid the pandemic, particularly throughout lockdowns and enterprise shutdowns, LaFlamme had stopped persevering with to dye her hair her signature blonde shade, thus opting to remain naturally grey whereas on-camera.
Mirko Bibic, President of Bell Media, denied the claims in a press release posted to his LinkedIn profile over the weekend.
“The narrative has been that Lisa’s age, gender or gray hair performed into the choice. I’m happy that this isn’t the case and needed to be sure you heard it from me,” he claimed. “To handle issues raised concerning the working atmosphere within the newsroom we’ve got begun an impartial overview involving confidential interviews with all newsroom staff who select to take part. Any mandatory modifications that turn out to be evident might be applied swiftly to make sure a respectful, unified office.”
Nonetheless, Bell Media govt Michael Promoting has taken a voluntary depart from the corporate after it was reported by a number of shops that he requested throughout a gathering who had accredited the choice to “let Lisa’s hair go gray.”
Promoting has not publicly commented on the matter any additional.
Wendy’s was joined by Dove Canada who introduced a $100,000 donation to Catalyst, a Canadian firm that goals to foster inclusive workplaces for girls. The model has inspired ladies to vary their profile photographs to greyscale in help.
“Age is gorgeous,” the corporate wrote. “Ladies ought to be capable of do it on their very own phrases, with none penalties.”
Entrepreneur has reached out to Bell Media for remark.
As of Monday afternoon, Wendy’s preliminary announcement of the brand swap on Twitter had acquired over 46,000 likes.
The corporate was down just shy of 15% globally on the identical time Monday yr over yr.