• Business Marketing

    6 Tips for Marketing Your Small Business Online

    4. Website optimization A bright, modern site with legible typefaces can signal to consumers that you have a credible brand. But a visually well-designed site is only one factor of success in building an online presence. Website speed, mobile responsiveness and link-building are among the other factors that contribute to a highly optimized site. Consider website builders like Shopify that include analytics and provide free customized optimization tips based on your site’s performance. 5. Paid advertisements Digital advertising can be an effective marketing strategy toward building your online presence. Social media ads, in particular, can yield a high ROI with  

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  • Business Advertising

    TikTok beats Facebook when it comes to small business advertising

    © AFP TikTok may appear, at first glance, to be a platform aimed at those with short-attention spans who wish to post wobbly video clips. However, for some types of businesses, the social media platform provides marketing opportunities. TikTok is an app for making and sharing short videos. The videos are tall, not square, like on Snapchat or Instagram’s stories. One small business that has been exploring the possibilities of the video technology is Olivia Starling, founder and CEO of jewelry brand Starlette Galleria. Starling tells Digital Journal how these types of ‘new media’ outlets can help a business  

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  • Business Advertising

    For Small Businesses, Mastering Google’s AI Is A Better Investment Than Paid Ads

    Flower Boutique Taras Zaluzhnyi via Unsplash SEO, or Search Engine Optimization, has become increasingly popular over the past few years among e-commerce businesses exploring new marketing efforts – primarily due to the inconsistency and unprofitability of modern-day paid advertising. This strategy seeks to help businesses rank higher in search engines (like Google) to increase both the quality and quantity of traffic to their website. The problem with most advertising strategies is that as you scale a campaign up, your costs scale up too, and profitability inevitably dwindles. That’s not even taking into consideration the day-to-day volatility of these campaigns.  The  

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  • Business Advertising

    6 Instagram Marketing Strategies for Small Businesses

    July 17, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. Instagram has been a major player in the social media world for some time now. More than 65 million monthly active users, 10 billion photos and one of the most iconic logos out there make it an essential marketing platform for small businesses — if they know how to use it. As the photo-sharing platform continues to grow, so does its influence on its users buying habits. With that in mind, you can use Instagram not just as a place for sharing photos, but also for  

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  • Business Advertising

    (VMEO) – Vimeo Teams With TikTok On Small Business Advertising Push

    Vimeo (NASDAQ: VMEO) is teaming with TikTok in a partnership designed to encourage small and medium businesses (SMBs) to use the short-form video platform for advertising and marketing. What Happened: The new partnership will enable SMBs to use the Vimeo Create AI-driven video production tool for producing and publishing advertisements directly into the TikTok Ad Manager within minutes. The companies collaborated on custom video templates that are exclusively available in Vimeo Create and have been optimized for the TikTok platform. Vimeo has also joined TikTok Marketing Partners under the new Creative Tools subcategory, with the goal of helping brands produce  

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