• Business Accounting

    5 Tips for Improving Your Small Business Accounting : South Florida Caribbean News

    If there’s one thing that stresses small business owners out, it’s accounting. But the irony is that accounting is actually very simple…when it’s done properly. If you can simplify your approach and develop the right system for your business, accounting will no longer be a pain in your side. The Importance of Getting Accounting Right There are things that get business owners excited. Marketing, branding, sales, and even certain parts of the manufacturing process can get the juices flowing. Accounting, however, is not one of them. Despite this, it’s one of the most important elements of running a successful business.  

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  • Business Marketing

    Top 8 Facebook Marketing Tips for Small Businesses

    When it comes to running a small, but successful business, you need all the help you can get. Between invoicing customers, acquiring new leads, and managing your staff members marketing your business is a challenge that requires time and energy. So, where do you find that extra push? With social media marketing networks, such as Facebook, and Snapchat, you can get that extra boost for your marketing department. Social networking for business has become the norm and is accepted in almost all aspects of society. But how exactly do you use it to your advantage? How Facebook Marketing Helps Your  

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  • Business Marketing

    Top 10 Small Business Marketing Tips for Starting a Business

    Your small business needs effective marketing strategies to grow, as it can be quite challenging to raise brand awareness due to a lack of resources and size. You, alongside everyone that works in your business, need to understand marketing as it helps increase the value of your small business. There are numerous ways to market your business, but before you can do this effectively, you need to have a marketing goal and understand the audience you want to market to. Once you’re able to do this, the growth of your business depends simply on your smart marketing strategies. This article  

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  • Business Marketing

    6 Tips for Marketing Your Small Business Online

    4. Website optimization A bright, modern site with legible typefaces can signal to consumers that you have a credible brand. But a visually well-designed site is only one factor of success in building an online presence. Website speed, mobile responsiveness and link-building are among the other factors that contribute to a highly optimized site. Consider website builders like Shopify that include analytics and provide free customized optimization tips based on your site’s performance. 5. Paid advertisements Digital advertising can be an effective marketing strategy toward building your online presence. Social media ads, in particular, can yield a high ROI with  

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  • Business Advertising

    TikTok beats Facebook when it comes to small business advertising

    © AFP TikTok may appear, at first glance, to be a platform aimed at those with short-attention spans who wish to post wobbly video clips. However, for some types of businesses, the social media platform provides marketing opportunities. TikTok is an app for making and sharing short videos. The videos are tall, not square, like on Snapchat or Instagram’s stories. One small business that has been exploring the possibilities of the video technology is Olivia Starling, founder and CEO of jewelry brand Starlette Galleria. Starling tells Digital Journal how these types of ‘new media’ outlets can help a business  

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