U.S. Regulators Examining Amex’s Small Business Card Marketing
U.S. federal officials are reviewing practices used by American Express to market its small business credit cards, including the potential…
New ETF Focuses on MarTech and AdTech with the launch of SmartETFs Advertising & Marketing Technology ETF
PASADENA, Calif.–(BUSINESS WIRE)–Guinness Atkinson Asset Management today announced the launch of the SmartETFs Advertising & Marketing Technology ETF (NYSE: MRAD),…
Launching Twitter Conversational Marketing Techniques
01/07/2021, Innsbruck // KISSPR // When you initiate a conversation with new friends or acquaintances, you do so because you…
What Is Paid Marketing? Strategies To Reach Your Business Goals
getty Paid marketing is one of the quickest ways to help potential customers discover your brand and offerings. With paid…
Ad Rewind: Richmond’s memorable advertising and marketing for 2020
2020 presented new challenges for Richmond’s marketing problem-solvers, with the pandemic requiring agencies to rethink their approach to campaigns and…
Insights On The Top Marketing Trends For 2021
Janét Aizenstros is the CEO of Ahava Digital, which provides corporations with ethically-sourced verified data on American consumers. getty This year…