• Business Advertising

    Video Marketing: The Future Of Business Advertising

    PhotoMIX-Company / Pixabay If you spend some time looking at projections for the future of content marketing, there’s one thing you’ll continually see: video is the future. Get The Full Henry Singleton Series in PDF Get the entire 4-part series on Henry Singleton in PDF. Save it to your desktop, read it on your tablet, or email to your colleagues Q3 2021 hedge fund letters, conferences and more WSJ Techlive: Greylock’s Sarah Guo On Tech Investments The technology industry has long been on the receiving end of billions of dollars in capital, but what’s next for the industry? Greylock General  

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  • Business Advertising

    How To Use Paid Advertising To Grow Your Business During And After The Pandemic

    Fiction author. Director of Digital Advertising at Consultwebs, overseeing a team of talented social media and paid advertising specialists. getty Running a business and knowing where to advertise are challenging tasks, and Covid-19 only complicated things further in 2020. By the time businesses were ready to wrap up quarter one of 2020, they found themselves faced with mountains of uncertainty. Suddenly, everything that was tried and true had changed. Many businesses were forced to move an in-office workforce into a remote setting. Consistent advertising results began to shift as people and the economy adjusted to the new Covid-19 world. 

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  • Business Advertising

    Amazon’s advertising business is surging amid industry-wide ad sales boom for tech giants

    (GeekWire Photo) Amazon’s advertising business continue to grow rapidly as it is now one of the company’s key sources of revenue. In the company’s second quarter earnings report, Amazon said its “Other” category generated $7.9 billion in sales, up a whopping 87% from the year-ago quarter, and up 14% from the first quarter of 2021. Amazon does not break out specific financials for advertising, but its “Other” category “primarily includes sales of advertising services, as well as sales related to our other service offerings,” according to earnings report statements. The 87% growth rate is notable; that rate in the year-ago  

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  • Business Advertising

    Insider Advertising Newsletter: Gimlet Struggles at Spotify

    Hello and welcome back to Insider Advertising, your weekly look at the biggest stories and trends affecting Madison Avenue and beyond. I’m Lara O’Reilly, Insider’s media and advertising editor. If this was forwarded to you, sign up here. I’ve been receiving my first inbounds about in-person trade shows and conferences this month, but I’m still on the fence as to whether I’ll be an attendee — those places are usually germy enough in the best of times. I’m interested in how you’re all feeling about the return of events: eager to don your lanyard, or holding out till Cannes? As  

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  • Business Advertising

    TikTok beats Facebook when it comes to small business advertising

    © AFP TikTok may appear, at first glance, to be a platform aimed at those with short-attention spans who wish to post wobbly video clips. However, for some types of businesses, the social media platform provides marketing opportunities. TikTok is an app for making and sharing short videos. The videos are tall, not square, like on Snapchat or Instagram’s stories. One small business that has been exploring the possibilities of the video technology is Olivia Starling, founder and CEO of jewelry brand Starlette Galleria. Starling tells Digital Journal how these types of ‘new media’ outlets can help a business  

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