• Business Advertising

    Snap shares plunge 25% as Apple privacy changes hit ads business

    A woman stands in front of the logo of Snap Inc on the floor of the New York Stock Exchange (NYSE) in New York City, NY, U.S. March 2, 2017. REUTERS/Lucas Jackson/File Photo Oct 21 (Reuters) – Shares of Snap Inc (SNAP.N)plummeted 25% on Thursday after the owner of photo messaging app Snapchat said privacy changes implemented by Apple Inc (AAPL.O) on iOS devices hurt the company’s ability to target and measure its digital advertising. The Santa Monica, California-based company, which earns the vast majority of its revenue from selling digital advertising on the app, said the issue was compounded  

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  • Business Advertising

    Amazon launches campaign for its ads business telling brands it’s more than e-commerce

    Amazon Ads is in the middle of an ad campaign of its own, attempting to position Amazon’s platform as a place to build brands and not just pump direct response sales for consumer products online. The new B-to-B ad campaign comes with the tagline: “Your brand. Their world,” and it is launching just as Amazon enters into one of its biggest promotional opportunities—its new streaming deal with the NFL. Advertising-interested audiences may have seen the campaign popping up in banner ads online, including on sites like Ad Age, where Amazon Ads is promoting the ad platform to brands. Code and  

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  • Business Advertising

    Facebook’s ads business holds up against Apple’s privacy crackdown

    Long-term gains seldom come without short-term pain as the state of Facebook’s ads business bares out. The social network has been at the sharp end of Apple’s crackdown on in-app tracking since it started three months ago. Media dollars have been paused and reallocated as marketers saw their ability to personalize ads impaired without an abundance of mobile identifiers to call on.  This was especially true once a critical mass of Apple users upgraded to a version that required the App Tracking Transparency prompt at the end of May.  For example, clients at digital ad agency Tinuiti slowed ad spending  

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  • Business Advertising

    For Small Businesses, Mastering Google’s AI Is A Better Investment Than Paid Ads

    Flower Boutique Taras Zaluzhnyi via Unsplash SEO, or Search Engine Optimization, has become increasingly popular over the past few years among e-commerce businesses exploring new marketing efforts – primarily due to the inconsistency and unprofitability of modern-day paid advertising. This strategy seeks to help businesses rank higher in search engines (like Google) to increase both the quality and quantity of traffic to their website. The problem with most advertising strategies is that as you scale a campaign up, your costs scale up too, and profitability inevitably dwindles. That’s not even taking into consideration the day-to-day volatility of these campaigns.  The  

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  • Business Advertising

    Altice Media Ads & Connect Extends Partnership With AdsWizz to Strengthen Audio Advertising Capabilities

    PARIS–(BUSINESS WIRE)–AdsWizz, the global leader in digital audio and podcast technology solutions, and Altice Media Ads & Connect [previously Next Media Solutions], a division of Altice Media Group, with streaming news, sports, and entertainment, associated with leading telecom operator SFR, today announced the extension of their partnership allowing the publisher to make use of AdsWizz full tech stack. Following 4 years of partnership, AdsWizz has renewed its contract with Altice Media Ads & Connect, extending it to their full technology stack, including content delivery, dynamic ad insertion, programmatic and direct sales. AdsWizz has also completed the  

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