How I Constructed a Multi 6-Determine Enterprise Whereas Nonetheless Working Full-Time

How I Constructed a Multi 6-Determine Enterprise Whereas Nonetheless Working Full-Time


This week’s visitor took among the expertise she already had after which went out deliberately and located patrons for these expertise.

Shannon Weinstein is a CPA (Licensed Public Accountant) who turned her fractional CFO (Chief Monetary Officer)/tax technique service at right into a full-time earnings stream — whereas nonetheless working a full-time job.

Tune in to the Facet Hustle Present interview to listen to:

  • the low-cost, high-return advertising techniques that Shannon used to start out her enterprise
  • how she discovered her first prospects
  • how she took the leap to show her aspect hustle right into a full-time job

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The Inspiration to Begin a Digital Accounting Observe

Shannon values location and time flexibility. Her husband has well being points, so she hated getting telephone calls that he could must go to the hospital when she was working an hour away.

Then the COVID-19 pandemic hit and Shannon realized that she may begin her personal enterprise, try this from dwelling, and consequently enhance her work-life steadiness.

As a CPA, she had constructed a profession round tax technique, tax compliance, and digital CFO companies. She didn’t thoughts doing the work, however she hated how she was requested to do it at her day job.

She determined to supply her companies after sufficient folks requested for her assist and she or he was capable of get outcomes for them. “I spotted how a lot I loved it. I spotted that I may receives a commission to do it.”

Shannon’s aspect hustle began out as a CPA apply, however it will definitely advanced right into a CFO agency/fractional CFO enterprise.

Quitting Her Day Job

Shannon quietly ran her aspect hustle till the day she gave her 4 weeks’ discover at work.

She broke the information to her workforce, revealing that she had a multi 6-figure CFO apply and a Prime 100 entrepreneurship podcast.

Shannon had constructed her platform on Instagram as a result of she knew her co-workers weren’t there. On Instagram, she targeted on delivering worth and constructing an viewers over the course of two years.

When she lastly stop her job, she was capable of promote her apply on LinkedIn and Facebook. “It was tremendous thrilling to have the ability to sort of be open and be on the market as a enterprise proprietor and be pleased with it.”

Getting Preliminary Traction

Shannon had a three-pronged method to getting the phrase out about her apply throughout its early days.

Instagram Presence

She first promoted her aspect hustle on Instagram, the place she now has over 5,600 followers, partly as a result of her co-workers weren’t there and partly as a result of it’s a forgiving platform.

“In case you’re going to indicate up on social media to attempt to construct a enterprise … you wish to go to probably the most forgiving platform by way of the time it takes to make one thing and to place it on the market.”

Shannon needed to ship worth on Instagram as an alternative of simply promoting her companies.

To determine what content material to place out, she would be a part of Fb teams, combing them for questions folks had about taxes. She’d collate these questions in Asana and pay attention to recurring ones.

She’d then take a video of herself answering these questions whereas lip-syncing or dancing — a tactic she says is a extremely good technique to get engagement on the platform.

She’d additionally add related hashtags like #accountant and #CFO to her early posts to enhance her attain.

Podcasting and Podcast Guesting

Shannon’s aspect hustle additionally gained some traction by way of her podcast, Keep What You Earn, the place she talks about how entrepreneurs in any respect ranges can navigate the monetary aspect of entrepreneurship to develop their companies with confidence.

She has even guested on different podcasts and supplied to teach potential shoppers by way of telephone calls.

Pricing the Service

Shannon struggled to place a value on her companies at first. Since most of her shoppers had been startup entrepreneurs, she knew they didn’t have a ton of cash.

What occurred was she’d simply throw out no matter quantity she thought was honest till she and the consumer landed on one thing that was honest.

“You sort of determine it out as you go alongside primarily based on who you’re serving, what worth you’re delivering, and the kinds of companies you do.”


Now, over two years later, Shannon prices between $500-1,000 for particular person tax returns and $1,000-1,800 for enterprise returns.

She additionally provides a month-to-month service, which is ready up for recurring income, for individuals who want tax preparation companies.

That prices anyplace from $1,000-4,000, relying on whether or not the consumer is a tax technique consumer or a CFO consumer.

What’s Driving Visitors/Gross sales?


Podcasting performs a giant function in driving site visitors to Shannon’s enterprise. She began her Maintain What You Earn podcast in August 2021. Final 12 months, it obtained over 100k downloads.

Shannon attributes the early progress of the present to her query “financial institution” — the tax-related questions she saved in Asana. “That query financial institution became a library of episodes.”

When folks would ask her questions on tax and enterprise by way of totally different boards, she’d direct them to the related episode for solutions. That’s how her podcast began to get traction.

Listeners would additionally typically take a screenshot of the present of their podcast app and share it on social media. “It was tremendous useful in simply getting the phrase of mouth round.”

Shannon retains episodes between 10-40 minutes lengthy and makes certain to incorporate freebies and lead magnets.

As for selling the podcast, she makes use of Instagram for that. What she does is put up a snippet of the episode after which hyperlink to it within the caption.

She additionally sometimes consists of the decision to motion “Go take heed to the total episode of Maintain What You Earn to study extra about this” in her captions.

Shannon uploads movies of the episodes on YouTube as properly. “The extra you possibly can put your content material on totally different platforms, the extra seemingly it’s somebody’s going to search out it.”

Podcast Guesting

Exhibiting up as a visitor on different podcasts additionally helped immensely in getting the phrase out about Shannon’s aspect hustle.

She shortly realized there have been two steps to discovering the precise reveals to be a visitor on and getting outcomes from being a visitor on these reveals.

Primary is researching the reveals that she thinks her ultimate consumer is listening to. She’d ask herself questions like “Who’s listening to this?” and “What do they need assistance with?” Quantity two is all the time sharing one thing to advertise or to level listeners to, ideally one thing like an e-mail checklist.

“I’d attempt to use these podcast interviews to get folks into lead magnets and different issues to assist me develop my viewers.”

One lead magnet particularly that transformed fairly properly following a visitor look is a podcast playlist quiz.


“What it does is it creates virtually an archetype for the individual to say, ‘Hey, you sound like an early-stage enterprise proprietor or early-stage entrepreneur simply beginning your personal aspect hustle. Listed here are some nice episodes from Shannon which may make it easier to proper now.’ And then you definately get a playlist of 10 or so episodes.”

That lead magnet does two issues: put the listener on Shannon’s e-mail checklist and get them to obtain the episode to get to know her a bit higher.

She makes use of the quiz platform to construct podcast playlists because it’s user-friendly for non-tech-savvy entrepreneurs.

Any Different Income Streams?

Shannon’s bread and butter are recurring month-to-month service agreements. They pay the payments and hold the lights on, so to talk.

She dietary supplements that, although, with, the place she provides academic programs and training to early-stage entrepreneurs.

At present, that makes up about 10% of the income pie chart, however Shannon is hoping to develop that to 20-30% this 12 months.

“I like to recommend everybody begin with some kind of recurring income supply so as to add stability so that you just’re not continuously promoting,” she says.

What Does a Typical Day Look Like?

Shannon likes to take a stroll within the morning or afternoon to think about concepts, which she’ll later jot down in Asana. After her stroll, she’ll spend the remainder of the day ending up consumer work.

Fridays are her content material creation day as a result of they are typically lax. That’s when she’ll revisit her concepts and switch them into content material.

She says this routine permits her to dedicate time for inventive pondering whereas protecting issues targeted through the week.

Taking the Facet Hustle Full-Time

In 2021, Shannon made virtually $200k in income — and that was with a full-time job. She estimates that she solely devoted about 20% of her time to the enterprise.

In 2022, she aimed for 300k in income. After doing a money circulation forecast, nonetheless, she realized that the enterprise was making sufficient cash that she may stop her job.

That’s when she determined to go all in.

She mentioned she would’ve gone out and appeared for one more job if it turned out that her aspect hustle couldn’t totally substitute her earnings from her full-time job.

“It’s not the tip of the world. It’s completely fantastic,” she mentioned. “I spotted that even when I left, I can discover one other comparable job.”

Any Surprises Alongside the Method?

Shannon was stunned at how shortly she was capable of stop her day job after beginning her enterprise.

“I’ve advantages. I’ve 401(ok) and all these things. Why would I depart that and take this threat?” she mentioned.

However she realized {that a} core a part of her job is to decrease threat, in order that’s what she re-focused on. “What I nonetheless can’t consider is that it really labored.”

What’s Subsequent?

Shannon plans to supply a extra sturdy course library for entrepreneurs of all phases, from crafting provides to scaling.

She additionally has a few reside and digital talking engagements lined up.

Shannon’s #1 Tip for Facet Hustle Nation

Belief your intestine.

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Obtain Your Free Bonus

101 Service Enterprise Concepts

Assured inspiration on your subsequent earnings stream!

Enter your e-mail to obtain the total checklist now:

You will additionally obtain my finest aspect hustle suggestions and weekly-ish publication. Choose-out anytime.

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