Finance startup Embed raises $80 million, readies for launch in Vancouver’s Uptown Village

Giles said he’d like to one day make the company publicly owned, joining the ranks…

Giles said he’d like to one day make the company publicly owned, joining the ranks of ZoomInfo, AbSci, nLIGHT, Northwest Pipe Co., Nautilus Inc. and other companies in Vancouver’s growing business scene.

“I think the dream for every entrepreneur is to one day IPO your company on a stock exchange,” he said. “If we execute successfully, I see no reason why Embed could not be a publicly traded company in the future. Having said that, so long as there is capital available in the private markets, it’s safe to assume Embed will remain private for as long as it makes sense.”


Giles was born and raised in Melbourne, Australia, and moved to the U.S. in 2011. His wife, Carmen Giles, is from Portland, where the couple moved in 2017. With Washington being more friendly to business in Giles’ view, they moved to Vancouver, “on the doorstep of Portland, where there is a lot of talent,” he said.

Giles showed an interest in stocks from an early age, when his parents noticed that he was reading the stock prices section of the newspaper. It led him to invest in stocks at age 12 or 13 with his father’s help.

At 19, he earned a job at Computershare, the world’s largest transfer agent, founded in Australia. Before he turned 21, he founded his first startup, an online brokerage called OneTrade, then sold it to a small publicly traded firm in Australia and briefly worked there before moving to the U.S. to complete his master’s degree in entrepreneurship and innovation, he wrote in an email.