Business Advertising
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Brandtech Group CEO Jones on building for the ‘post-advertising’ world
News that You & Mr Jones is now The Brandtech Group will come as no surprise to anyone who has followed the holding group since its 2015 launch. For starters, founder David Jones has always described his business this way, going so far as to trademark the “brandtech” term. A name change was always on the cards. It’s the timing of it that’s interesting. Not only is the holding group past the hype cycle peak these businesses usually encounter, it’s skipped right over the trough of disillusionment that tends to follow and is straight into growth mode. Last year, for
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Google Misled Publishers and Advertisers, Unredacted Lawsuit Alleges
Google misled publishers and advertisers for years about the pricing and processes of its ad auctions, creating secret programs that deflated sales for some companies while increasing prices for buyers, according to newly unredacted allegations and details in a lawsuit by state attorneys general. Meanwhile, Google pocketed the difference between what it told publishers and advertisers that an ad cost and used the pool of money to manipulate future auctions to expand its digital monopoly, the newly unredacted complaint alleges. The documents cite internal correspondence in which Google employees said some of these practices amounted to growing its business through
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T-Mobile Acquires Rideshare Advertising Network, Octopus Interactive | Business
BELLEVUE, Wash.–(BUSINESS WIRE)–Jan 10, 2022– T-Mobile (NASDAQ: TMUS) today announced the acquisition of Octopus Interactive, the largest national network of interactive video screens inside Uber and Lyft vehicles. This move marks the next step for Marketing Solutions, T-Mobile’s fast-growing advertising technology business, in expanding its advertising offerings for marketers. Octopus Interactive helps brands reach audiences through video ads presented on screens inside rideshare vehicles, providing marketers a new way to reach consumers, and its impact is growing rapidly. Octopus’s rideshare network enables brands to execute comprehensive geotargeted campaigns across a range of highly engaged consumers. And beyond the rideshare network,
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Best Buy Launches New Advertising Business, Best Buy Ads
MINNEAPOLIS–(BUSINESS WIRE)–For decades, Best Buy has been helping customers discover, try, and buy some of the most innovative products out there. No one knows consumer technology — and has the deep relationships with the people who buy it — like we do. That’s why we’re excited to announce Best Buy Ads, our new in-house media company that will help shoppers discover products, services, and offers. With our deep customer insights, we will partner with relevant brands in a variety of new and holistic ways, to provide meaningful messages at the right time. We interact with our customers
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Advertising industry investment in Black-owned media progress checked
“We’re pleased and continue to be impressed with the levels of interest and commitments that BNC and BNC GO are drawing from agencies and brands, many of which are purposefully reaching out to Black consumers for the first time,” said David Fitzpatrick, senior VP and chief revenue officer of the Black News Channel. “Every brand needs to demonstrate growth, and it feels like after decades of overlooking the audiences that we super-serve on a daily basis, companies are now looking at us as a priority demographic,” he said. The 24/7 news network, which launched in early 2020, previously reported strong
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