Advertising overload: Let’s break it down
The past year has been challenging for businesses, as operations of all sizes and types and around the country have…
Rise and Decline of Adobe’s Advertising Business 2021
Five years after Adobe paid $540 million for adtech business TubeMogul, only a small part of the business remains. Former…
How IPG CEO Philippe Krakowsky Plans to Grow the Ad Giant
Philippe Krakowsky, the new CEO of the No. 4 ad-holding company, isn’t a typical advertising chief. In one of his…
Verizon Media launches Next-Gen Solutions, the future of ID-less advertising
NEW YORK – Verizon Media today announced the launch of its Next-Gen Solutions suite, a first-to-market offering for advertisers and publishers…