• Business Advertising

    Video Marketing: The Future Of Business Advertising

    PhotoMIX-Company / Pixabay If you spend some time looking at projections for the future of content marketing, there’s one thing you’ll continually see: video is the future. Get The Full Henry Singleton Series in PDF Get the entire 4-part series on Henry Singleton in PDF. Save it to your desktop, read it on your tablet, or email to your colleagues Q3 2021 hedge fund letters, conferences and more WSJ Techlive: Greylock’s Sarah Guo On Tech Investments The technology industry has long been on the receiving end of billions of dollars in capital, but what’s next for the industry? Greylock General  

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  • Business Advertising

    Snap shares plunge 25% as Apple privacy changes hit ads business

    A woman stands in front of the logo of Snap Inc on the floor of the New York Stock Exchange (NYSE) in New York City, NY, U.S. March 2, 2017. REUTERS/Lucas Jackson/File Photo Oct 21 (Reuters) – Shares of Snap Inc (SNAP.N)plummeted 25% on Thursday after the owner of photo messaging app Snapchat said privacy changes implemented by Apple Inc (AAPL.O) on iOS devices hurt the company’s ability to target and measure its digital advertising. The Santa Monica, California-based company, which earns the vast majority of its revenue from selling digital advertising on the app, said the issue was compounded  

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  • Business Advertising

    Amazon launches campaign for its ads business telling brands it’s more than e-commerce

    Amazon Ads is in the middle of an ad campaign of its own, attempting to position Amazon’s platform as a place to build brands and not just pump direct response sales for consumer products online. The new B-to-B ad campaign comes with the tagline: “Your brand. Their world,” and it is launching just as Amazon enters into one of its biggest promotional opportunities—its new streaming deal with the NFL. Advertising-interested audiences may have seen the campaign popping up in banner ads online, including on sites like Ad Age, where Amazon Ads is promoting the ad platform to brands. Code and  

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  • Business Advertising

    How To Use Paid Advertising To Grow Your Business During And After The Pandemic

    Fiction author. Director of Digital Advertising at Consultwebs, overseeing a team of talented social media and paid advertising specialists. getty Running a business and knowing where to advertise are challenging tasks, and Covid-19 only complicated things further in 2020. By the time businesses were ready to wrap up quarter one of 2020, they found themselves faced with mountains of uncertainty. Suddenly, everything that was tried and true had changed. Many businesses were forced to move an in-office workforce into a remote setting. Consistent advertising results began to shift as people and the economy adjusted to the new Covid-19 world. 

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  • Business Advertising

    Lowe’s Is the Latest Retailer to Try to Attract Advertiser Budgets

    Home retailer Lowe’s is launching an advertising arm to help brands promote products. More than 100 brands like Samsung and Kohler have already run pilot tests. Lowe’s follows Walmart, Target, CVS and Ulta Beauty in launching an ad platform. Lowe’s is getting into the advertising business.  The home retailer is rolling out a new advertising arm called One Roof Media Network that will sell ads across its website and app, including banner ads and search ads. It will also allow its first-party data to be used to target digital ads outside of its properties. More than 100 brands including Samsung,  

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