Hi! Welcome to the Insider Advertising daily for January 7. I’m Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at [email protected]

Today’s news: Marketers pull their ads amid the attack on the US Capitol while top business leaders speak out against the rioters.


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Jake Angeli, known as the “Q Shaman,” confronts police officers at the US Capitol on Wednesday.

SAUL LOEB/AFP via Getty Images


Advertisers pull commercials around news coverage of attempted coup at US Capitol

Read the full story here.


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Supporters of President Donald Trump storming the Capitol.

Samuel Corum/Getty Images


Business leaders including JPMorgan’s Jamie Dimon and Reddit cofounder Alexis Ohanian condemn the rioters at the US Capitol: ‘These are domestic terrorists’

  • Business leaders also spoke out against the attack.
  • Reddit cofounder Alexis Ohanian described the rioters as “domestic terrorists.” JPMorgan Chase CEO Jamie Dimon said in a statement that he strongly condemned Wednesday’s violence: “We are better than this.”
  • Jay Timmons, the president and CEO of the National Association of Manufacturers, issued a scathing rebuke of President Donald Trump and the rioters. He called on Vice President Mike Pence and the Cabinet to invoke the 25th Amendment to remove Trump from office.

Read the full story here.


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An Ulta Beauty store.

Business Insider/Jessica Tyler


Ulta Beauty is pushing into advertising as it chases a piece of the $17 billion e-commerce ad business

  • In other news, I reported that Ulta Beauty is rolling out an advertising arm to sell ads on its own platform, publisher sites, and social networks, according to two ad buyers with direct knowledge.
  • The beauty retailer joins Walgreens, CVS, Target, and Walmart as companies that are betting on advertising as a way to offset shrinking retail margins.
  • In addition to selling ads on its own properties, Ulta Beauty is working with Epsilon to pitch cobranded programmatic ads that run on Facebook, YouTube, and ad networks.

Read the full story here.


More stories we’re reading:

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