• Business Advertising

    What Digital Advertising Gets Wrong

    Digital ads look way more effective than they are because they’re sold on the number of people who buy after clicking on them. Most of these people are likely to buy anyway, without an ad’s prompt. You can reduce the amount you spend on ads and get more sales from the ones you make if they’re targeted at people who aren’t already your customers. The effectiveness of digital ads is wildly oversold. A large-scale study of ads on eBay found that brand search ad effectiveness was overestimated by up to 4,100{a25bda0f8ab6dac90e68079d6f038584ef6ac53f1f4621de3ad526e35cd6c0d6}. A similar analysis of Facebook ads threw up a  

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  • Business & Finance

    Coinbase Lists Unmasking of Bitcoin’s Creator Among Business Risks

    Bloomberg Power Outages Main Cause of Oil, Gas Shut-Ins (Bloomberg) — Texas lawmakers’ attempt to understand why the state’s power system failed last week yielded plenty of blame but few clear answers on how to prevent a similar crisis in the future.In two marathon hearings, lawmakers grilled the state’s biggest power providers, its grid operator and regulators about the blackouts that left more than four million homes and businesses without heat, light and water during a deep winter freeze.Executives from Calpine Corp., Vistra Corp. and NRG Energy Inc. blamed natural gas-supply shortages, grid disturbances and a lack of communication from  

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  • Business News

    The government is preparing to restart its central small-business relief program.

    The federal government released updated rules for lenders just before midnight on Wednesday for the next round of Paycheck Protection Program lending, but it did not set a date for when it expects to begin taking applications. Lenders anticipate the program could restart as soon as next week. Last month’s stimulus package included $284 billion for new loans through the small-business relief program, which ended in August after distributing $523 billion to more than five million businesses. In this next round, the hardest-hit business — those whose sales have dropped at least 25 percent from before the pandemic — can  

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  • Business Advertising

    EDPS opinion puts targeted advertising in crosshairs | Article

    Wojciech Wiewiórowski, the European Data Protection Supervisor (EDPS), wrote that to ensure transparency and adequate data privacy, “additional safeguards” are needed to prevent possible harms from happening on online platforms. His critique comes in response to the European Commission’s Digital Services Act (DSA), a proposal published alongside the Digital Markets Act in December 2020. In his opinion on the DSA, Wiewiórowski wrote: “Given the multitude of risks associated with online targeted advertising, the EDPS urges … additional rules going beyond transparency.” Such measures, he added, should include “a phase-out leading to a prohibition of targeted advertising on the basis of  

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  • Business & Finance

    iHeartMedia Announces New Business Operating Structure

    New Structure Highlights Unique Financial Strengths of Both Its Digital Audio and Multiplatform Businesses Company’s Digital Audio Business Will Operate as iHeartMedia Digital Audio Group; Industry-Leading Broadcast Radio Business Will Be Part of iHeartMedia Multiplatform Group New Structure Reflects Increasing Size and Importance of Company’s Digital Businesses iHeartMedia, Inc. (NASDAQ: IHRT), the leading audio company in America by reach, announced today a new operating structure under which its Digital Audio Group business, which includes its successful iHeartRadio digital service as well as its industry-leading podcasting business, will publicly report its financials separately from its Multiplatform Group business, which includes its  

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