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Your digital marketing plan can make or break your business. Find out what you need to know
TLDR: The Complete Digital Marketing Growth Hacking Certification Bundle offers insight into dozens of strategies for finding and converting customers online. From search engine optimization (SEO) to content marketing, from social media advertising and engagement to email campaigns and affiliate plays, there are nearly as many avenues to digitally market online as there are sellers marketing. And while one method may serve a particular seller better than others, there’s never a one-size-fits-all answer to assembling a digital marketing plan. In fact, the reality is it will almost always take a combination of many approaches to build to the web audience
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With PPP ending, struggling small businesses seek new lifeline
When Genevieve Villamora left her house for the first time after battling the novel coronavirus for six weeks, she was struck by how much her neighborhood had changed — “For Rent” signs plastered on storefronts, one block after the next. Villamora is co-owner of Bad Saint, once deemed the second best restaurant in the U.S. by Bon Appetite. The line to get a table there, in the trendy Washington, D.C., neighborhood of Columbia Heights, used to stretch down the block. But not now. Not as Villamora watches her neighborhood become a shell of its former self. MORE: 5 former CDC
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Bausch Health To Spin Off Eye Care Business; Shares Surge 18{a25bda0f8ab6dac90e68079d6f038584ef6ac53f1f4621de3ad526e35cd6c0d6}
Shares in Bausch Health Companies spiked 18{a25bda0f8ab6dac90e68079d6f038584ef6ac53f1f4621de3ad526e35cd6c0d6} as the Canadian drugmaker announced a plan to spin off its eye health care business, Bausch + Lomb, into an independent publicly traded entity. The stock soared to $22.91 in morning market trading on Thursday. Bausch (BHC) said that the split-up would create two companies, one of which would consist of global vision care, surgical, consumer and ophthalmic Rx businesses that generated $3.7 billion in revenue in 2019. The other company would be a diversified pharmaceutical company with a portfolio of durable brands across the Salix, International Rx, Solta, neurology and
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How Trump’s WeChat Ban Could Complicate Business
As the tech sector reels from President Trump’s ban on TikTok and WeChat, via a set of executive orders signed Thursday night, the business world is grappling with the implications — especially for the latter app, which has become a pivotal communications pipeline between people and companies between the U.S. and China. Within its home country, WeChat has become a bedrock of modern life, as 1.2 billion Chinese people rely on it for everything from chatting and sharing photos to shopping, paying bills, sending money to loved ones and catching up on the news. This massive adoption makes it
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They thought COVID-19 was a hoax, until they got sick
Ruben Mata, a fitness trainer in Stanton, California, who has traveled the world as a motivational speaker, was adamant in the early days of the epidemic that the coronavirus was not real. Most of what he had heard about the virus he’d gleaned from his friends at the gym he attended religiously, even as the pandemic raged across the U.S. But just a couple of weeks after the Trump administration declared a national emergency on March 13, Mata, 53, was diagnosed with COVID-19. He subsequently spent five days in a medically induced coma; at one point he was given
